Brief history ( A true one as well )

Shortly after opening, MUG got off to a flying start. The first customer was Jimmy Page, the guitarist of Led Zeppelin. He asked for Ernie Ball electric guitar strings and Bruce answered.

-- The only thing is....eh ..--- " We ordered them a while back, but they haven't arrived yet!"

Luckily enough, Jimmy went away satisfied with his Fender Superbullets or Sound City Strings.

However, as soon as Jimmy had left the shop, Bruce got on the phone to his trade friends in England to find out more about Ernie Ball.

It didn't take long before MUG was the agent for Ernie Ball in Sweden.
This is how Bruce started his "crusade" through Sweden and how MUG got off to a flying start.

The year was 1973. It's now 2011 and Jimmy Page probably won't ever be coming back, but we at MUG see a Jimmy Page in all our customers. This is the way it's always been.

Welcome to our website and our shop as well.

/ The Staff at MUG